Thailand Fashion Editorial

Photo: D’Arcy Benincosa

Creative direction for a rice inspired fashion editorial at the Four Seasons, Chiang Mai. For this editorial in Thailand, I wanted to pay homage to rice. Arguably the most important food staple in the world alongside corn and wheat, rice feeds more human beings each day then any other food. While its importance is without question, rice is often looked at as the poor mans meal, primarily because people who are unable to afford proteins rely on it for sustenance.  I wanted to show that this simple, often overlooked grain is beautiful and special and that those who eat, plant and harvest it are part of an incredible story.  It is a story of history and culture, nature and beauty and one that I am honored to tell. 

The story is a of a rice farmers daughter. We follow her as she returns from the market in a river boat. Preparing for a special meal, she harvests rice from the fields. She washes the sacred water buffalo who plows the fields. She uses rice  paper for invitations, and art she makes for the meal she prepares. I wanted to show the many uses of rice while also showing it’s incredible beauty. From food to paper, art to attire. Translucent, milky. Powdered, textural. Pearly, cloudy.