An Untold Story: The Designers Contribution

As a designer, I am often asked what it is that I do and what part I had to play in the look of the editorials and weddings that I produce.  In the modern world of social media, the designer or creative director is often left uncredited, without a tangible product like flowers, paper, photo or gown to credit. As the one who conceptualizes the entire design before the clients and vendors know it exists, it's critical to communicate the importance of my role. Without the concepts and visions born in minds of designers, these looks would never be seen by the world and the story would remain untold.

Photo: Elizabeth Messina | Floral: Bows & Arrows | Hair & Makeup: Yeanne & Team 
Photo: Elizabeth Messina | Floral: Bows & Arrows | Hair & Makeup: Yeanne & Team 

This strung jasmine top was a concept I created to be shot in Bali, inspired by the coral edo necklaces worn by Nigerian brides.  Strung jasmine is often worn in the hair of brides in Indonesia, and using it in a new way inspired me. The tiny orchid bindi was a nod to the Hindu religion practiced by the majority of the Balinese population.  Creating concepts that are beautiful but more importantly, meaningful is very important to me.  Sharing the story of the concept is equally as important, giving credit to my sources of inspiration.  I am proud to be a designer. A visionary. A dreamer and creator of dreams.  

"There is no greater agony than bearing an untold story inside you." - Maya Angelou

Editorial in Bali with Elizabeth Messina

I had the pleasure of speaking at the very first Asia Pacific Wedding Masterclass in September of 2016. Hosts Bridestory and the Wedding Atelier were joined by Elizabeth Messina, Bows & Arrow and I for 3 inspirational days alongside attendees. This editorial was produced during the workshop as a behind the scenes look for attendees to assist with.

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Stepping off the plane in Bali, you are immediately swept into its magic. The smell of incense blowing through the humid air, bright floral offerings at every doorway. The people are genuine and kind, the earth green and bountiful with life. With a temple in each home and offerings made three times a day, the culture and religion of Bali are infectious, infused into the experience of each traveler. I created this editorial out of love for the beauty and magic of Bali.

The story of Rama and Sita is integral to Balinese life, a part of the Hindu religion and one you can see throughout the islands arts and festivals. Deities outside temples are periodically dressed in black and white, signifying the balance and struggle between good and evil. This delicate balance is at the heart of the story of Rama and Sita, a Prince and Princess whose love was wrought with trouble.

Swept into the magic of the island, I designed an editorial to tell the story of Princess Sita through color and texture. Our venue, the beautiful Alila Soori sits on a black sand beach, and immediately became the canvas on which to paint my story. Signifying evil, I balanced the black sand with whites and creams to signify good. To symbolize the forest in which Sita was tricked and lured, I chose a wild and organic palette of flowers in purple hues, using multiple types of orchids which are native to Bali. We are caught in delicate balance in between the struggle of good and evil, out of which magic and beauty are born.

For the larger pieces, it was important to me to choose textures that I saw everyday in Bali including light carved wood for the benches, chairs and ceremony and woven rattan for the baskets, and chargers. The delicate cotton linen draped over the table was embroidered with a creme pattern representative of the beautiful carving work Bali is well known for. Mother of pearl silverware and local ceramic stoneware was used on the tabletop and paired with handmade cotton paper menus. Organic yet feminine florals in shares of purple sat between carved Balinese pilar candles.

The heroine of my story, Sita, wore a top and skirt made of strung Jasmine flower. To represent the forest, we created a strung Jasmine chandelier and filled woven baskets with overgrown orchids. The beautiful cake had the same intricate design that was embroidered on the table linen, with small accents on top emulating the architecture of Balinese temples. 

Photography: Elizabeth Messina | Creative Direction, Concept & Styling: Joy Proctor Design | Floral: Bows & Arrows Flowers | Hair & Makeup: Yeanne and Team | Paper Goods & Stationery: Yonder Design | Cake: Butter Bali | Candles: Volcanica Candles | Attire: Oscar de la Renta, Claire Pettibone, Twigs & Honey Model: Alaiza Malino | Planning: The Wedding Atelier | Production: Bridestory | Venue: Alila Soori, Bali

Flutter Gets Hitched

Designing my dear friend Kims wedding was truly an honor. As editor of Flutter, one of the most inspirational wedding publications available, it was important to create beauty but not lose sight of who she and Tyson were as people. The color palette was Kim through and through with warm watermelon, coral and sunset tones paired against taupes and cremes as a nod to their engagement in Tuscany. To evoke the playful yet elegant aesthetic that Kim is so known for, we used a beautiful watercolor crest complete with florals and butterflies throughout the suite. 

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Kim entered the ceremony down stone stairs of the Villa and walked down the aisle which was lined in growing poppies and ranunculus. Upon pronouncement, guests were welcomed to open glass boxes filled with butterflies - the perfect heart fluttering celebration of their love. Making their way to the reception, guests were invited to find their seating assignments in drawers of an antique dresser which had been filled with moss and flowers. 

As a nod to their Italian engagement, Kim and Tyson wanted to share an al fresco dining experience with their guests. To create the intimate environment we built a beautiful structure draped in taupe fabric over two rows of dining tables. Florals and greenery grew up the structure organically, while Tuscan style chandeliers hung down the center. Linen chairs and wooden tables added to the Tuscan feel, while artisanal breads, olive oil, fruits and flowers created for a lush, edible tabletop. Menus personalized with each guests names were placed atop ceramic plates handmade in Europe. 

Photo: Jose Villa | Planning & Design: Joy Proctor | Location: Sunstone Winery | Floral Design: Amy Osaba | Floral Sourcing: Florabundance | Chairs, Tables & Chandeliers: Revelry Events | Tabletop: The Ark | Structure & Lighting: Bella Vista Designs | Paper Goods: Mon Voir | Gown: Madeline Fig | Cake: Bottega Louie | Catering: Kitchen for Exploring Foods | Hair & Makeup: TEAM Hair & Makeup | Lounge Furniture: Barn Relic | Candles: Creative Candles | Jewelry: Sofia Kaman

Joy Proctor for Bella Belle

I'm so excited to share the three heels I conceptualized and designed for the Bella Belle 2017 collection. The heels were named after three of the most important women in my life. The Belle, a sheer bootie named after my Grandmother, Virginia Belle Proctor. The Adelaide, an embroidered linen heel named after my Mother and the Elise, a heel with a tulle bow, named after my little sister.

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Photo: Kurt Boomer | Gown: Gahlia Lahav | Hair & Makeup: Hey Lovely Makeup | Location: Chateau Cocomar | Calligraphy: Written Word | Bracelet: Bekah-Anne | Robe: Girl and a Serious Dream

Bella Belle Shoes 2017 Lookbook

In addition to designing three pairs of heels for the Bella Belle 2017 collection, I also styled their 2017 look look alongside my friend and photographer, Kurt Boomer at the beautiful Chateau Cocomar.

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Photo: Kurt Boomer | Gown: Gahlia Lahav | Hair & Makeup: Hey Lovely Makeup | Location: Chateau Cocomar | Calligraphy: Written Word : Hair Accessories: Bekah-Anne | Lingerie: Girl and a Serious Dream